EEA – THE BLOG
This is Enterprise Engagement at the Front Lines
Engagement isn’t just a buzzword or a nice to have; it’s a formal business practice to achieve key goals that permeates the way organizations lead, coach, measure, communicate, teach, reward, etc. As seen in these photos, The Container Store brings the concept of Enterprise Engagement right into the home by prominently conveying its values on […]
Why Engagement is a Movement in the U.K. and Not Yet in the U.S. : An Interview with David MacLeod
While the Enterprise Engagement Alliance and its sponsors have toiled away mostly under the radar in the U.S. to promote the field of Enterprise Engagement, in Great Britain it’s another story. Backed by the commitment of David Cameron, the country’s recently re-elected Prime Minister, the topic of employee engagement, it’s safe to say, is a […]
theEMPLOYEEapp Demonstrates the Business Opportunities of Enterprise Engagement
Check out the theEMPLOYEEapp and you’ll see not only a logical way to improve communication across the organization, but just one more sign of the emerging multi-billion-dollar engagement field. When one considers all of the engagement tools and services – from leadership training and recruiting to coaching, assessment, communications, learning, innovation, rewards & recognition, analytics, […]
Westin Campaign Integrates Guest and Employee Marketing
As reported in a recent New York Times article, Westin recently introduced a “well-being” initiative that targets both employees and guests. The campaign is based on promoting six pillars of wellness: “feel well,” “work well,” “move well,” “eat well,” “sleep well” and “play well.”
Customer and Employee Engagement Featured in New Brand Journal
We’re glad to see that the new Journal of Brand Strategy includes two critical subjects taken verbatim off of the publication’s promotional material: • Customer engagement • Branding and employee engagement This underlines what we’ve been saying all along: employee engagement is a branding (hence a marketing) issue.
Engagement U. Online: Gamification as an Engagement Tactic Webinar – Tuesday, July 15, 2014 2pm
Engagement U. Online Course: Gamification as an Engagement Tactic Webinar – Tuesday, July 15, 2014 2pm When Gamification burst on to the scene in the 2000s, it attracted considerable media attention, but like other aspects of engagement, it remains misunderstood. Gamification is not only a marketing strategy or a learning strategy, it is both […]
Interesting AFLAC Internal Branding Case Study
Check out this interview with Susan Goodsell, Manager of Employee Communications for Aflac, for how this leading insurer implements its enterprise brand. This is yet another example of the growing number of companies with a 360-degree view of branding to connect employees and customers.
Updated Inward Consulting Web Site Helps Set New Direction for Marketing
Check out the new web site for the internal branding agency Inward Consulting at Inwardconsulting.com. We are not taking any credit for inspiring this direction. We are drawing attention to this site because it indicates how more and more companies are beginning to focus on integrating external and internal branding in a way reflected in […]
Rethinking the Role of Branding, Agencies, and Consultants
Enterprise Engagement: The Marketing Perspective As Enterprise Engagement continues to emerge as a business strategy, both corporations and their traditional branding, agency and consulting partners face considerable challenges. Enterprise Engagement isn’t about the latest mobile app, media, or event strategy. It’s a strategic focus on achieving organizational goals by fostering the proactive involvement of all […]
Engagement U. – April 6-8: Determine if Engagement is For You
“The field of Enterprise Engagement could rival Advertising in Scale,” Gary Rhoads, Professor of Entrepreneurship, Graduate School of Business, Brigham Young University. Engagement University, presented by the Enterprise Engagement Alliance, April 6 -8, 2014, is about a critical new business field that helps improve the effectiveness of almost everything you do in […]
The EEA Social Footprint
