MaritzCX Signals Potential for Scale in Engagement Field

Mergers and acquisitions can signal consolidation in a field, or they can signal expansion. The recent merger of Maritz Research with Salt Lake City-based Allegiance Inc., forming a new company called MaritzCX, potentially signifies the creation of the first fully-integrated organization theoretically capable of providing the nation’s largest companies with an enterprise-wide approach to Engagement. […]

Go South–Enterprise Engagement Experts

We are scanning job descriptions and jobs to see how they are changing in the world of Enterprise Engagement in which an organization’s brand links all of its audiences. So far, the best examples of this from a professional standpoint are coming from the southern hemisphere. Check out the job description for this Brand Manager […]

Does Anyone Believe in Advertising?

  I was sitting on a delayed flight recently with the friendly CFO at one of the nation’s top advertising agencies. We had both had a few drinks and covered a lot of ground about marketing and trends. Finally, I asked him a simple question: “Do you think most people believe the claims they hear […]

Measuring Engagement with a Balanced Approach

Gary Rhoads, Professor of Marketing at Brigham Young University, was one of the Keynote speakers at the recent RPI Conference/R&R Expo in New Orleans. Professor Rhoads was talking about the critical link between the voice of the customer and the voice of the employee as it pertains to enterprise engagement. In discussing measurement, he noted: […]

Engagement: Let’s Put the Horse Before the Cart

It seems that every part of the marketing world is using term “engagement,” inadvertently raising the ugly issue of silos in business. Advertising agencies talk about engagement in reference to customer response to their campaigns; the social media and gamification people talk about engagement in terms of participant involvement; video content providers talk about engagement […]

Engagement: Let’s Put the Horse Before the Cart

It seems that every part of the marketing world is using term “engagement,” inadvertently raising the ugly issue of silos in business. Advertising agencies talk about engagement in reference to customer response to their campaigns; the social media and gamification people talk about engagement in terms of participant involvement; video content providers talk about engagement […]

Engagement: Let’s Put the Horse Before the Cart

It seems that every part of the marketing world is using term “engagement,” inadvertently raising the ugly issue of silos in business. Advertising agencies talk about engagement in reference to customer response to their campaigns; the social media and gamification people talk about engagement in terms of participant involvement; video content providers talk about engagement […]

The Engagement Agency: An Update

A year ago we told you the story of EGR International, a business-to-business integrated marketing agency, whose president, Jeff Grisamore, decided to take the plunge and start presenting his company as a Full-Service Engagement Agency. As he explained at the time, EGR decided to test that approach in response to an RFP from a company […]

Engagement = Business – Where the Rubber Meets the Road

If you still doubt how the emerging field of engagement is affecting traditional marketing, listen to this. One of the companies involved with the Enterprise Engagement Alliance is a long-standing integrated marketing agency that moved away from focusing solely on meetings and incentives several years ago to provide a more broad-based, solutions-oriented performance improvement services. […]

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