Why Both Marketers and HR Should Welcome Analytics

A lot of people feel a certain unease about analytics, including the EEA’s Social Media Editor Paul Hebert, who is an active blogger on human resources and Principle of his own consulting firm. In a recent blog post, Why I don’t Really Like the Whole Analytics and Big Data Thing in HR, he raises some […]

Real-Time Performance Measurement – Guest Post

This is a guest post by Beau Ballin, Director of Marketing at MotivAction LLC, a 35-year-old Minneapolis based company specializing in recognition, incentive, learning, meeting, and event services. After years of overlooking formal measurement in their engagement and recognition strategies, it seems that more companies than ever are paying attention to return-on-investment and other measurement […]

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