EEA – THE BLOG
Amazon and the Bezos Leadership Experiment
Several weeks ago we posted a news insight article on Tony Hsieh’s bold experiment with holacracy at Zappos.com, a division of Amazon. The New York Times’ recent account of the culture at Amazon.com (see “Inside Amazon: Wrestling Big Ideas in a Bruising Workplace” ) highlights an entirely different approach to management at the parent company. […]
Goodsnitch App Connects Employees and Customers to Help Enhance Brand Engagement
We continue to be excited by the number of tools emerging for the engagement marketplace and to learn how the founders of these tools invented them. Recently, we shared with you information on theEmployeeApp. This app enables companies to quickly and easily inform employees about the information they need to better perform their jobs via […]
theEMPLOYEEapp Demonstrates the Business Opportunities of Enterprise Engagement
Check out the theEMPLOYEEapp and you’ll see not only a logical way to improve communication across the organization, but just one more sign of the emerging multi-billion-dollar engagement field. When one considers all of the engagement tools and services – from leadership training and recruiting to coaching, assessment, communications, learning, innovation, rewards & recognition, analytics, […]
Major Promotions Link Employees and Customers in Innovative Ways
The new Starbucks and Spotify promotion is notable on many levels for those who follow the loyalty business, but what struck us was the way the promotion ties together the company’s partners (employees) and customers. Up to 150,000 Starbucks employees will receive free monthly subscriptions to Spotify which they, along with customers, will be able […]
Engagement University in Denver: Key Takeaways
We will be publishing a number of articles about last week’s Engagement U. in the coming days, as well as posting the presentations, but here are a few immediate takeaways: Enterprise Engagement is indeed emerging into a formal field – almost all attendees surveyed say they believe engagement is emerging as a hot topic, and […]
Does Anyone Believe in Advertising?
I was sitting on a delayed flight recently with the friendly CFO at one of the nation’s top advertising agencies. We had both had a few drinks and covered a lot of ground about marketing and trends. Finally, I asked him a simple question: “Do you think most people believe the claims they hear […]
Engagement: Let’s Put the Horse Before the Cart
It seems that every part of the marketing world is using term “engagement,” inadvertently raising the ugly issue of silos in business. Advertising agencies talk about engagement in reference to customer response to their campaigns; the social media and gamification people talk about engagement in terms of participant involvement; video content providers talk about engagement […]
Engagement: Let’s Put the Horse Before the Cart
It seems that every part of the marketing world is using term “engagement,” inadvertently raising the ugly issue of silos in business. Advertising agencies talk about engagement in reference to customer response to their campaigns; the social media and gamification people talk about engagement in terms of participant involvement; video content providers talk about engagement […]
Engagement: Let’s Put the Horse Before the Cart
It seems that every part of the marketing world is using term “engagement,” inadvertently raising the ugly issue of silos in business. Advertising agencies talk about engagement in reference to customer response to their campaigns; the social media and gamification people talk about engagement in terms of participant involvement; video content providers talk about engagement […]
The EEA Social Footprint
