EEA – THE BLOG
This is Enterprise Engagement at the Front Lines
Engagement isn’t just a buzzword or a nice to have; it’s a formal business practice to achieve key goals that permeates the way organizations lead, coach, measure, communicate, teach, reward, etc. As seen in these photos, The Container Store brings the concept of Enterprise Engagement right into the home by prominently conveying its values on […]
Engaged in What? New IRF Research Raises Important Issues
The Engaged in What? study, recently published by the Incentive Research Foundation, is must reading for anyone interested in engagement, even though it includes a few oversights and contradictions. The key finding for ESM is that before organizations get caught up in the engagement “wildfire,” they should first take a close look at exactly what […]
Guilty As Charged: Enterprise Engagement Is About the Bottom Line
The attack we have been waiting for on the concept of engagement has finally come, after almost seven years. Although the logic and research behind the concept of Enterprise Engagement seems irrefutable to us, a scathing attack comes from U.K. human resources blogger and group HR Director for Penguin Random House, Neil Morrison. In a recent post […]
Why Engagement is a Movement in the U.K. and Not Yet in the U.S. : An Interview with David MacLeod
While the Enterprise Engagement Alliance and its sponsors have toiled away mostly under the radar in the U.S. to promote the field of Enterprise Engagement, in Great Britain it’s another story. Backed by the commitment of David Cameron, the country’s recently re-elected Prime Minister, the topic of employee engagement, it’s safe to say, is a […]
Hay Group Report Highlights Mega Trends and Link to Engagement
A new, information-packed white paper from Hay Group, The New Rules of Engagement, identifies six megatrends, five challenges, and elaborates on how “an engaged and enabled workforce will be critical to responding to these challenges.” The white paper provides a high-level framework for addressing those challenges in refreshingly practical terms. The megatrends cited in the […]
Updated Inward Consulting Web Site Helps Set New Direction for Marketing
Check out the new web site for the internal branding agency Inward Consulting at Inwardconsulting.com. We are not taking any credit for inspiring this direction. We are drawing attention to this site because it indicates how more and more companies are beginning to focus on integrating external and internal branding in a way reflected in […]
The Success Syndrome
Recently, I commented on the insularity at Google that I suspect lies at the heart of so many product failures. While Google prints money with search, few of its other ventures have fared so well. The danger of arrogance was recently explained by Reed Hastings, CEO of Netflix. In a recent interview with the […]
The Coffman Organization to Head Alliance of Marketing Firms Launching ‘The Engagement Agency’
The Coffman Organization, one of the nation’s leading engagement assessment and coaching forms, has joined an alliance of companies known as the The Engagement Agency to provide full-service engagement solutions to businesses and organizations throughout the country. “Organizations are spending hundreds of millions of dollars on engagement surveys; incentive, loyalty, and recognition programs; communication and social […]
Name Changes Reflect Growth of Engagement
Two unrelated trade shows and associations have recently changed their names to include the term “engagement,” providing yet more proof that engagement is emerging as a critical business topic. The 30-year-old American Teleservices Association (ATA) is now the Professional Association for Customer Engagement (PACE). “As social media and cloud-based technologies radically transform customer expectations, we feel that customer […]
The Engagement Agency: An Update
A year ago we told you the story of EGR International, a business-to-business integrated marketing agency, whose president, Jeff Grisamore, decided to take the plunge and start presenting his company as a Full-Service Engagement Agency. As he explained at the time, EGR decided to test that approach in response to an RFP from a company […]
The EEA Social Footprint
